Think about it: you have tonnes of base choices – the very best foundation, cracking bb creams, five-star tinted moisturisers – there are blushers and bronzers to add depth to your complexion, and you’ve got moisturiser balms or statement-making lipsticks. It is arguably the most used make-up product in the beauty kit. In every make-up bag up and down the country you will find a mascara.